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Went camping and fishing with 12 guys and their families last weekend, not a buttlite in site. Just a field observation.
At those low prices per case, the alcoholics and homeless will be buying it. Locally , ( was not there, as told to myself) there was a rep handing out free cans at brewski's bar. Pats son and his buddy each said sure, each took one. A fair number of people did so as well and they all told the rep that they would enjoy pouring them out. If I was that rep I would change companies. Looks like target following suit!