At those low prices per case, the alcoholics and homeless will be buying it.  Locally , ( was not there, as told to myself) there was a rep handing out free cans at brewski's bar. Pats son and his buddy each said sure, each took one. A fair number of people did so as well and they all told the rep that they would enjoy pouring them out. If I was that rep I would change companies. Looks like target following suit!